# Inside the Coke-Fueled Rise and Fall of VICE

**Source:** [www.piratewires.com](https://www.piratewires.com/p/inside-the-coke-fueled-rise-and-fall)

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the company didn't die because of investors, sexual harassment charges, or going 'woke' — it died because our founder stopped believing in the product that made us famous
 Aug 4, 2026
  Every morning, I log onto TikTok and scroll past a video that triggers my complex post-traumatic stress disorder. Most of these videos consist of a Zoomer skipping down Bedford Avenue to a Dirty Projectors song, past what once were Williamsburg’s hip warehouse clubs and are now Whole Foods and banks.
Caption: If I lived in Williamsburg in the 2010s and w…
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