Brand

smry brand assets

Resources for presenting smry clearly, consistently, and with enough room to breathe.

Download all assets

Naming & usage

A few simple rules keep the brand recognizable wherever it appears.

Always lowercase

Write smry as one lowercase word, including at the beginning of a sentence. Do not write “smry app.”

Give it room

Preserve the supplied proportions and leave clear space around every asset. Do not crop, stretch, recolor, or combine the artwork with another mark.

These assets may be used to identify or describe smry. Do not use them in a way that suggests a partnership, sponsorship, or endorsement. If your use falls outside these guidelines, contact us.

Wordmark

Use the wordmark when space allows. It carries the strongest recognition and should be the default for editorial mentions, partner pages, and wide placements.

Dark wordmark Light wordmark

Ink on paper

Paper on ink

Brand mark

Use the reader mark for square placements, compact logo grids, avatars, and app icons. Keep its white face intact and do not place it inside an extra decorative tile.

SVG PNG · 1024 px PNG · 256 px

On paper

On ink

Clear space

Keep at least the height of the letter “s” around the wordmark. When the layout is tight, switch to the brand mark instead of squeezing the wordmark.

Core colors

smry uses a warm paper and quiet ink as its primary environment. The color in the reader mark belongs to the supplied artwork and should not be recreated as a UI palette.

Paper

RGB 247, 244, 235

#F7F4EB

Ink

RGB 17, 17, 17

#111111

App & social

Ready-made raster files cover app listings, touch icons, and link previews. Use these exports as supplied so crops, backgrounds, and safe areas stay consistent.

App icon · 512 px Apple touch icon · 180 px Social card · 1200 × 630

Need a different format or have a usage question?